In 2019, tyres and the Internet are inseparable:
- 3/4 tyre buyers search the internet before buying.
- 18% of tyre buyers in France and 12% in Europe buy directly over the internet.
- 30% of online shoppers buy something else once they are at the point of sale.
- 103.4 billion euros, this is the total sales on the internet in France in 2019.
- In 10 years, sales of products and services on the Internet have multiplied by 4.
With statistics like these, why not take advantage of the riches of e-commerce?
Using the internet as a true distribution channel is sure to supplement your traditional turnover by generating traffic, improving your communications and, ultimately, gaining customer satisfaction!