WYZ Group: strong 2025 results and a strategic push into AI
ARTICLE BY AUTO-INFOS by Jean-Marc Gervasio
At the presentation of its 2025 results, WYZ Group confirmed the strength of its business model whilst setting out its enhanced ambitions in the digital and artificial intelligence sectors. The group, which specialises in digital solutions for the automotive aftermarket, is continuing its strategic transformation, building on sustained growth in its software business and a key partnership with Bamboo Rose.
In 2025, WYZ achieved a turnover of €110 million, against a mixed market backdrop. This performance is driven in particular by the momentum of its Fleet business (+15%) and, above all, by the acceleration of its Solutions business, which grew by 33%. “These results confirm WYZ’s transformation. We are no longer just a tyre company; we are also a fully-fledged software publisher,” emphasised Pierre Guirard, Chair of WYZ Group, during the conference. At the same time, the retail business recorded a slight decline, in line with market trends. On this subject, the CEO added: “We are in a market where the retail business is in slight decline… but we are clearly focused on optimising our business.”
A clearly stated European ambition
Beyond the financial results, WYZ presented the key priorities of its new 2026–2030 strategic plan. The objective: to establish itself as a leading player across the continent. “Our ambition is to become the European leader in digital tyre solutions for the automotive aftermarket,” states Pierre Guirard. This ambition is underpinned by a positioning that the group considers to be a key differentiator, at the intersection of tyres, data and digital solutions. In particular, the company highlights a value proposition deemed unique in the market, combining industry expertise with the capacity for international deployment.
Smart Stock: a technological response to growing complexity
At the heart of the announcements is the launch of WYZ Smart Stock, a new solution developed in partnership with Bamboo Rose. This tool aims to address a major challenge facing the sector: the increasing complexity of tyre stock management. The company explains that this solution enables, in particular, the optimisation of stock levels, the anticipation of stock-outs or overstocking, and the improvement of product turnover. “WYZ Smart Stock is a genuine logistics co-pilot,” summarises the CEO. “We are moving from a reporting-based approach to one of recommendations and decision-making.” He also emphasises the tool’s philosophy: “The aim is not to replace people, but to support them in increasingly complex tasks.”
The solution is based on detailed data analysis and advanced recommendation capabilities, enabling distributors to adjust their orders and optimise their profitability in an uncertain environment.
A transformative partnership with Bamboo Rose
The development of Smart Stock is based on a strategic partnership with Bamboo Rose, a specialist in decision intelligence solutions. “In WYZ, we have found a partner that fully understands the business and operational challenges of the tyre industry,” explains Clément Guillon, Managing Director of Bamboo Rose Decision Intelligence. “WYZ Smart Stock fully embodies our vision of artificial intelligence: a useful, practical technology that informs decision-making.” The director also details the contribution of AI: “Our role is to provide an artificial intelligence component that enhances the reliability of recommendations, particularly through forecasting and machine learning algorithms.” These technologies enable the integration of multiple data points (sales history, seasonality, weather, trends) to improve the accuracy of forecasts and optimise stock decisions.