Listening to customers' needs

Listening to customers' needs is second nature for WYZ's sales staff and customer service employees alike. The company's founders set the example: while they were criss-crossing Europe, in search of ideas and an innovative business model, they spent time listening to potential customers. Now, it is in the company's DNA. Whether they are adapting WYZ's platforms to a client's specific needs or developing new tools and services, WYZ's specialists put the customer first, and make sure he or she is satisfied.

Valuing each customer

“When we first launched our service, we were tracking every single order and discussing it on the phone for hours, remembers Pierre Guirard. I bet we spent more time and money making comments than our profit margin was worth!” These heroic times belong to the past now, but WYZ's founders and employees still value each order, big and small, and each customer like they did when the compagny first started. Regardless of the fact that orders now total 500 tyres a day instead of 4, everyone in the company is convinced that many small streams make a big river and every customer deserves to be valued.

Monitoring the flows

“I like looking at what is happening on the platforms, says Eric Duplanil, co-founder. With availability or prices, I can detect trends that can be to our advantage”, he adds. Is there, by chance, a rare tyre size suddenly available among suppliers, for example? WYZ could buy it for potential needs... Always on the look out, WYZ's experts monitor the market as they see it on the platform and leap at every opportunity. And of course, they make sure customers benefit from this activity.

Thinking ahead

Defining a disruptive business model in a traditional sector like the tyre market requires open-mindedness, creativity - and much more. It requires a vision. This is one of the three co-founders' many secrets. Unfettered by old habits, the three men think ahead and rely on their instinct but also on their work. They keep abreast of technical innovation, new management methods, marketing and macro-economic trends and much more, as they want to make sure that they never miss out on something that could be useful for the company and its customers. They also spend time pondering one basic question: “how will people buy tyres in the future?”