{"id":12617,"date":"2022-03-18T13:07:54","date_gmt":"2022-03-18T13:07:54","guid":{"rendered":"https:\/\/www.wyzgroup.com\/actualite\/apres-vente-auto-wyz-group-croissance-et-diversification\/"},"modified":"2022-03-18T13:07:59","modified_gmt":"2022-03-18T13:07:59","slug":"apres-vente-auto-wyz-group-croissance-et-diversification","status":"publish","type":"post","link":"https:\/\/www.wyzgroup.com\/de\/actualite\/apres-vente-auto-wyz-group-croissance-et-diversification\/","title":{"rendered":"Apr\u00e8s-vente Auto – WYZ Group : croissance et diversification"},"content":{"rendered":"

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APRES-VENTE AUTO<\/h4>\n

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WYZ Group : croissance et diversification<\/a><\/h1>\n

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Avec une croissance maintenue depuis 8 ans, WYZ Group a franchi en 2020 le cap des 50\u00a0M\u20ac de CA qui lui donne le statut d\u2019ETI. Et pour maintenir sa croissance, le sp\u00e9cialiste des solutions digitales pour la vente de pneumatiques s\u2019est rapproch\u00e9 de Spid Tech afin de diversifier progressivement ses activit\u00e9s\u2026<\/strong><\/p>\n

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\"Pierre<\/a><\/p>\n

Pierre Guirard, pr\u00e9sident et co-fondateur de WYZ Group (\u00e0 gauche), et Fabien d\u2019Aumale, fondateur de Spid Tech, ont annonc\u00e9 leur rapprochement pour proposer une offre commune\u2026<\/em><\/p>\n<\/div>\n

Aussi atypique qu\u2019il ait pu \u00eatre, l\u2019exercice 2020 n\u2019aura pas vu WYZ Group ralentir sa croissance\u00a0: avec +34\u00a0% sur l\u2019ann\u00e9e, le sp\u00e9cialiste des solutions digitales destin\u00e9es aux acteurs du pneumatique a atteint un CA de 57,8\u00a0M\u20ac. Et en passant la barre symbolique des 50\u00a0M\u20ac de CA l\u2019entreprise, apr\u00e8s avoir int\u00e9gr\u00e9 en 2015 le programme d\u2019acc\u00e9l\u00e9rateur PME mis en place par BIPfrance, rentre aujourd\u2019hui dans le cercle encore restreint des ETI\u2026<\/p>\n

Enjamber la crise<\/h5>\n

\u00ab\u00a0Malgr\u00e9 la crise sanitaire qui a profond\u00e9ment chamboul\u00e9 l\u2019ann\u00e9e 2020, WYZ Group a su s\u2019adapter pour maintenir une croissance identique aux pr\u00e9c\u00e9dents exercices\u00a0\u00bb<\/em>, explique Pierre Guirard, pr\u00e9sident et co-fondateur de WYZ Group. Une croissance annuelle moyenne sup\u00e9rieure \u00e0 30\u00a0% et ce, depuis 8 ans\u00a0! \u00ab\u00a0En 5 ans, nous avons tripl\u00e9 notre chiffre d\u2019affaires et doubl\u00e9 nos effectifs\u00a0<\/em>\u00bb, ajoute-t-il.<\/p>\n

Mais derri\u00e8re cette r\u00e9ussite, tout n\u2019a pas \u00e9t\u00e9 facile. \u00ab\u00a0WYZ Group aura d\u00fb jongler entre la brutale chute d\u2019activit\u00e9 lors du premier confinement, suivie d\u2019une reprise tr\u00e8s intense le 11 mai, date du d\u00e9confinement, o\u00f9 tensions sur certaines dimensions comme sur la logistique \u2013 avec des d\u00e9lais de livraison d\u00e9mesur\u00e9ment longs \u2013 sont apparues\u00a0<\/em>\u00bb, se souvient Pierre Guirard.<\/p>\n

L\u2019entreprise s\u2019est ainsi recentr\u00e9e sur ses fondamentaux, avec notamment plus d\u2019accompagnement des clients utilisateurs de ses solutions, et davantage d\u2019aide apport\u00e9e \u00e0 ses partenaires fournisseurs de pneus. Objectif\u00a0: disposer d\u2019une offre toujours aussi \u00e9toff\u00e9e alors que l\u2019outil industriel \u00e9tait \u00e0 l\u2019arr\u00eat chez les manufacturiers.<\/p>\n

Des manufacturiers qui, encore aujourd\u2019hui, ne proposent pas un taux de disponibilit\u00e9 revenu \u00e0 la normale. Dans ce contexte, \u00ab\u00a0WYZ a prouv\u00e9 que son concept de compl\u00e9ment d\u2019approvisionnement s\u2019av\u00e9rait \u00eatre une r\u00e9elle valeur ajout\u00e9e pour les ateliers partenaires\u00a0<\/em>\u00bb, compl\u00e8te le fondateur.<\/p>\n

Entr\u00e9e au capital de Spid Tech<\/h5>\n

Des dossiers ont bien s\u00fbr \u00e9t\u00e9 mis de c\u00f4t\u00e9, dont le souhait du groupe de s\u2019implanter en Allemagne premier march\u00e9 europ\u00e9en du pneumatique. Si le d\u00e9but son d\u00e9ploiement outre-Rhin n\u2019est pas encore d\u00e9finitivement arr\u00eat\u00e9 au regard de la situation sanitaire en Europe de l\u2019Ouest, WYZ Group s\u2019est assign\u00e9 un nouveau plan de d\u00e9veloppement \u00e0 5 ans avec un objectif de croissance profitable au moyen d\u2019une ouverture de son offre \u00e0 d\u2019autres produits et services que le seul pneumatique.<\/p>\n

Il entame donc en 2021 une strat\u00e9gie de diversification dont la premi\u00e8re manifestation est son entr\u00e9e \u00e0 hauteur de 29\u00a0% au capital de Spid Tech. Cette start-up cr\u00e9\u00e9e en 2018 par Fabien d\u2019Aumale s\u2019est sp\u00e9cialis\u00e9e dans les solutions de e-commerce en marque blanche. Dans ce cadre, elle fournit ses solutions \u00e0 divers constructeurs, dont le groupe Nissan en France, avec la digitalisation des ventes d\u2019accessoires pour les concessionnaires de la marque.<\/p>\n

Si pour l\u2019heure le rapprochement des deux soci\u00e9t\u00e9s va permettre \u00e0 court terme de proposer sur une seule et m\u00eame plateforme une offre conjointe en mati\u00e8re de vente de pneumatiques et d\u2019accessoires, ce n\u2019est qu\u2019une \u00e9tape\u00a0: \u00ab\u00a0nous souhaitons rapidement int\u00e9grer une offre pi\u00e8ces de rechange \u00e0 l\u2019offre existante\u00a0<\/em>\u00bb, explique en effet le fondateur de WYZ Group. \u00ab\u00a0Comme pour les accessoires, notre ambition est de solutionner la probl\u00e9matique des stocks morts chez les concessionnaires, qui s\u2019av\u00e8rent \u00eatre une immobilisation financi\u00e8re importante<\/em>, poursuit Fabien d\u2019Aumale. Et cr\u00e9er ainsi la premi\u00e8re offre digitale d\u00e9di\u00e9e \u00e0 la pi\u00e8ce d\u2019origine\u2026\u00a0<\/em>\u00bb<\/p>\n

Et d\u2019autres rapprochements ne sont pas exclus\u00a0: \u00ab\u00a0Je suis convaincu que notre futur passe par une int\u00e9gration horizontale et la diversification de nos activit\u00e9s<\/em>, estime Pierre Guirad. Nous r\u00e9fl\u00e9chissons d\u00e9sormais \u00e0 des rapprochements commerciaux ou capitalistiques avec d\u2019autres sp\u00e9cialistes, et tout particuli\u00e8rement des entreprises natives du digital.<\/em>\u00a0\u00bb<\/p>\n<\/div>\n

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Retrouvez l’article sur le site Apr\u00e8s-vente Auto) : <\/strong><\/p>\n

Article complet – WYZ Group, Croissance et diversification<\/a><\/strong><\/p>\n

\u00a0[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text] APRES-VENTE AUTO WYZ Group : croissance et diversification Avec une croissance maintenue depuis 8 ans, WYZ Group a franchi en 2020 le cap des 50\u00a0M\u20ac de CA qui lui donne le statut d\u2019ETI. Et pour maintenir sa croissance, le sp\u00e9cialiste des solutions digitales pour la vente de pneumatiques s\u2019est rapproch\u00e9 de Spid Tech afin…<\/p>\n","protected":false},"author":5,"featured_media":12618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[49],"tags":[],"class_list":["post-12617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presseerscheinungen","category-49","description-off"],"yoast_head":"\nApr\u00e8s-vente Auto - WYZ Group : croissance et diversification | WYZ Group, des solutions digitales au c\u0153ur de l\u2019Apr\u00e8s-vente automobile\u200b<\/title>\n<meta name=\"description\" content=\"WYZ Group vous propose des outils web innovants incluant l'ensemble des flux de vos partenaires manufacturiers ainsi qu'une solution de d\u00e9pannage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyzgroup.com\/actualite\/apres-vente-auto-wyz-group-croissance-et-diversification\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apr\u00e8s-vente Auto - 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