{"id":12491,"date":"2022-03-18T10:40:54","date_gmt":"2022-03-18T10:40:54","guid":{"rendered":"https:\/\/www.wyzgroup.com\/actualite\/les-echos-automobile-wyz-lorgne-sur-le-commerce-europeen-de-pneus\/"},"modified":"2022-03-18T10:40:59","modified_gmt":"2022-03-18T10:40:59","slug":"les-echos-automobile-wyz-lorgne-sur-le-commerce-europeen-de-pneus","status":"publish","type":"post","link":"https:\/\/www.wyzgroup.com\/de\/actualite\/les-echos-automobile-wyz-lorgne-sur-le-commerce-europeen-de-pneus\/","title":{"rendered":"Les Echos – Automobile : WYZ lorgne sur le commerce europ\u00e9en de pneus"},"content":{"rendered":"

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LES ECHOS<\/h4>\n

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Automobile : Wyz lorgne sur le commerce europ\u00e9en de pneus<\/a><\/h1>\n<\/div>\n
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Retrouvez l’article sur le site LES ECHOS : <\/strong><\/p>\n

Les echos – Automobile : Wyz lorgne sur le commerce europ\u00e9en de pneus<\/a><\/strong><\/p>\n<\/div>\n

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La PME picarde sp\u00e9cialis\u00e9e dans l’interm\u00e9diation des fournitures pour l’automobile a lev\u00e9 21\u00a0millions d’euros pour se d\u00e9velopper en Europe et diversifier son offre, jusqu’\u00e0 pr\u00e9sent centr\u00e9e sur les pneumatiques.<\/p>\n

Par\u00a0Guillaume Roussange<\/span><\/a><\/div>\n
Publi\u00e9 le 11 oct. 2021 \u00e0 11:01<\/span><\/div>\n
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Wyz group, une plateforme num\u00e9rique qui fait l’interm\u00e9diaire entre les vendeurs de pneumatiques et les acheteurs (constructeurs, r\u00e9seaux d’apr\u00e8s-vente, gestionnaires de flottes\u2026), se donne les moyens d’acc\u00e9l\u00e9rer. La PME compi\u00e9gnoise, qui emploie une cinquantaine de salari\u00e9s et r\u00e9alise 60\u00a0millions d’euros de chiffre d’affaires, a r\u00e9cemment boucl\u00e9 un tour de table de 21\u00a0millions d’euros.<\/p>\n

Direction l’Allemagne<\/h3>\n

Associant bpifrance, via le fonds avenir automobile 2, BNP Paribas D\u00e9veloppement, ainsi que le Generis Capital Partners, d\u00e9j\u00e0 pr\u00e9sent au capital, l’op\u00e9ration doit permettre au groupe de s’implanter sur de nouveaux march\u00e9s en Europe. \u00ab\u00a0Nous sommes pr\u00e9sents en Espagne, au Portugal, au Benelux et en Su\u00e8de. C’est bien, mais nous pouvons encore mieux faire sur des march\u00e9s automobiles majeurs,\u00a0l’Allemagne<\/a>\u00a0et l’Italie notamment\u00a0\u00bb, annonce Pierre Guirard, Pdg de l’entreprise.<\/p>\n

Depuis sa cr\u00e9ation, en 2009, Wyz Group a mis\u00e9 sur une num\u00e9risation croissante du secteur de la fourniture de pi\u00e8ces automobiles. Sa proposition\u00a0: r\u00e9duire drastiquement la part des r\u00e9f\u00e9rences de pneumatiques indisponibles, 10 \u00e0 15\u00a0% en moyenne, en agr\u00e9geant via sa plateforme des stocks dispers\u00e9s sur le continent. Le concept a fonctionn\u00e9. Depuis 2012, l’entreprise enregistre une croissance moyenne de 30\u00a0% par an.<\/p>\n

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Diversification<\/h3>\n

Outre ces nouvelles implantations, la lev\u00e9e de fonds doit aussi faciliter la diversification de l’entreprise. Cette strat\u00e9gie a \u00e9t\u00e9 amorc\u00e9e, en f\u00e9vrier dernier, par une prise de participation de 29\u00a0% du capital de la\u00a0start-up<\/a>\u00a0Spid Tech, sp\u00e9cialis\u00e9e dans la vente d’accessoires et de pi\u00e8ces de rechange pour les concessionnaires. \u00ab\u00a0Ce rapprochement s’est traduit par la mise en place une plateforme de e-commerce pour le groupe Nissan\u00a0\u00bb, d\u00e9taille le dirigeant.<\/p>\n

Wyz Group lorgne aussi d’autres march\u00e9s, notamment le secteur du poids lourd, de l’entretien auto, mais aussi de la gestion de donn\u00e9es. L’entreprise s’est d\u00e9j\u00e0 dot\u00e9e d’une division sp\u00e9cialis\u00e9e, Wyz Solutions, qui d\u00e9veloppe des sites web, des solutions e-learning, mais vend \u00e9galement des donn\u00e9es aux acteurs de la distribution automobile.<\/p>\n

\u00ab\u00a0Notre objectif est bien de devenir une r\u00e9f\u00e9rence internationale de la cha\u00eene d’approvisionnement. Nous visons les 100 millions d’euros de chiffre d’affaires d\u00e8s 2022\u00bb, annonce Pierre Guirard.<\/p>\n<\/div>\n

Guillaume Roussange (Correspondant \u00e0 Amiens)<\/p>\n

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