{"id":12485,"date":"2022-03-18T10:40:23","date_gmt":"2022-03-18T10:40:23","guid":{"rendered":"https:\/\/www.wyzgroup.com\/actualite\/pneumatique-eurotyre-prend-le-virage-du-digital\/"},"modified":"2022-03-18T10:40:28","modified_gmt":"2022-03-18T10:40:28","slug":"pneumatique-eurotyre-prend-le-virage-du-digital","status":"publish","type":"post","link":"https:\/\/www.wyzgroup.com\/de\/actualite\/pneumatique-eurotyre-prend-le-virage-du-digital\/","title":{"rendered":"Pneumatique – Eurotyre prend le virage du digital"},"content":{"rendered":"

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LE PNEUMATIQUE<\/h4>\n

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Eurotyre prend le virage du digital<\/a><\/h1>\n<\/div>\n
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Retrouvez l’article sur le site LE PNEUMATIQUE : <\/strong><\/p>\n

Eurotyre prend le virage du digital<\/a><\/strong><\/p>\n<\/div>\n

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Devis en ligne, animations sur les r\u00e9seaux sociaux, sites web personnalis\u00e9s ou encore modules de formation \u00e0 distance\u2026 Le r\u00e9seau de pneumaticiens du groupe Continental propose d\u00e9sormais \u00e0 ses adh\u00e9rents Eurotyre diff\u00e9rents outils pour acc\u00e9l\u00e9rer leur transition num\u00e9rique.<\/span><\/strong><\/p>\n

Les 220 adh\u00e9rents du r\u00e9seau Eurotyre ont d\u00e9sormais \u00e0 leur disposition une panoplie d’outils digitaux pour mieux communiquer aupr\u00e8s de leurs clients. \u00a9 Eurotyre.<\/span><\/div>\n
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Face au changement de modes de consommation des automobilistes fran\u00e7ais, Eurotyre<\/a> d\u00e9ploie de nombreux nouveaux outils digitaux \u00e0 destination de ses 220 adh\u00e9rents. Ainsi, ces derniers peuvent communiquer avec leurs clients, faire la promotion de leurs prestations, afficher leurs horaires d\u2019ouverture, mais aussi se former \u00e0 distance. Diff\u00e9rents outils sont propos\u00e9s, en fonction de ce que chaque centre souhaite mettre en place.<\/p>\n

Les adh\u00e9rents de l\u2019enseigne du groupe Continental<\/a> peuvent par exemple mettre en place un mini site d\u00e9di\u00e9 \u00e0 leur centre, pr\u00e9senter leurs tarifs en ligne avec \u00e9tablissement d\u2019un devis pneumatiques, acc\u00e9der \u00e0 la cr\u00e9ation et \u00e0 l\u2019animation de comptes Facebook, Instagram et Google My Business (GMB). \u00a0Les centres Eurotyre peuvent \u00e9galement recevoir un kit digital media pour r\u00e9aliser des investissements publicitaires cibl\u00e9s dans leur zone de chalandise, comme la publicit\u00e9 sur le syst\u00e8me de navigation Waze, les banni\u00e8res et bandeaux sur leur site web ou les devis en ligne, les articles promotionnels, les posts sur les r\u00e9seaux sociaux ou la mise en place de campagnes SMS.<\/p>\n

Se soulager de t\u00e2ches chronophages<\/h2>\n

„Pour moi, les plateformes digitales telles que Google, Waze et Facebook sont des supports qui sont devenus indispensables afin de d\u00e9velopper notre activit\u00e9. Les GPS des voitures sont bien souvent directement sur les smartphones, les clients vont de plus en plus comparer les prix et les prestations en ligne, tout est interconnect\u00e9, <\/em>explique Yannick Thierry<\/strong>, g\u00e9rant du centre Eurotyre de Bresles (Oise). S\u2019agissant de la gestion au quotidien de ces outils, je pr\u00e9f\u00e8re la laisser \u00e0 des experts, c\u2019est pourquoi je n\u2019ai pas h\u00e9sit\u00e9 \u00e0 faire appel au r\u00e9seau pour m\u2019accompagner.<\/em> \u00bb<\/p>\n

De son c\u00f4t\u00e9, Franck Mathieu<\/strong>, directeur de l\u2019enseigne Eurotyre ContiClub, souligne l\u2019importance de ces outils : „L\u2019ensemble de ces solutions visent \u00e0 soutenir les g\u00e9rants de centre en leur apportant des solutions cl\u00e9 en main. Ces outils ne viennent \u00e9videmment pas se substituer \u00e0 une communication plus traditionnelle, via des flyers et autres supports de communication en local mais bel et bien compl\u00e9ter cette couverture locale en l\u2019\u00e9tendant au Web. Nous constatons une forte demande parmi nos adh\u00e9rents qui, pour une \u00e9crasante majorit\u00e9, n\u2019ont pas le temps et\/ou la connaissance pour d\u00e9velopper ces outils. Actuellement, pr\u00e8s de 95 % de ceux qui les utilisent pr\u00e9f\u00e8rent nous d\u00e9l\u00e9guer leur gestion“.<\/em><\/p>\n

Prendre en charge les nouveaux v\u00e9hicules<\/h2>\n
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Une vingtaine de modules sont disponibles sur la nouvelle plateforme d’e-learning. \u00a9 Eurotyre.<\/p>\n<\/div>\n

Eurotyre a \u00e9galement sign\u00e9 un partenariat avec Wyz<\/a> pour lancer une plateforme d\u2019e-learning, afin d\u2019aider son r\u00e9seau \u00e0 monter en comp\u00e9tences. Celle-ci se compose d\u2019une vingtaine de modules pour se former \u00e0 distance sur divers sujets comme le marketing, la logistique, la vente, ou encore les conseils techniques. Les adh\u00e9rents pourront \u00e9galement se former pour r\u00e9pondre \u00e0 l\u2019\u00e9volution du parc roulant et prendre en charge les v\u00e9hicules \u00e9lectriques et hybrides ou encore le montage de boitiers bio\u00e9thanol E85. Toutefois, le r\u00e9seau poursuit en parall\u00e8le les visites sur le terrain, avec notamment des r\u00e9unions r\u00e9gionales.<\/p>\n<\/div>\n

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[vc_row][vc_column][vc_column_text] LE PNEUMATIQUE Eurotyre prend le virage du digital   Retrouvez l’article sur le site LE PNEUMATIQUE : Eurotyre prend le virage du digital   Devis en ligne, animations sur les r\u00e9seaux sociaux, sites web personnalis\u00e9s ou encore modules de formation \u00e0 distance\u2026 Le r\u00e9seau de pneumaticiens du groupe Continental propose d\u00e9sormais \u00e0 ses adh\u00e9rents…<\/p>\n","protected":false},"author":5,"featured_media":12486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[49],"tags":[],"class_list":["post-12485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presseerscheinungen","category-49","description-off"],"yoast_head":"\nPneumatique - Eurotyre prend le virage du digital | WYZ Group, des solutions digitales au c\u0153ur de l\u2019Apr\u00e8s-vente automobile\u200b<\/title>\n<meta name=\"description\" content=\"WYZ Group vous propose des outils web innovants incluant l'ensemble des flux de vos partenaires manufacturiers ainsi qu'une solution de d\u00e9pannage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyzgroup.com\/actualite\/pneumatique-eurotyre-prend-le-virage-du-digital\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pneumatique - 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