{"id":12476,"date":"2022-03-18T10:39:54","date_gmt":"2022-03-18T10:39:54","guid":{"rendered":"https:\/\/www.wyzgroup.com\/actualite\/decision-atelier-eurotyre-multiplie-les-actions-pour-son-reseau\/"},"modified":"2022-03-18T10:39:58","modified_gmt":"2022-03-18T10:39:58","slug":"decision-atelier-eurotyre-multiplie-les-actions-pour-son-reseau","status":"publish","type":"post","link":"https:\/\/www.wyzgroup.com\/de\/actualite\/decision-atelier-eurotyre-multiplie-les-actions-pour-son-reseau\/","title":{"rendered":"DECISION ATELIER – Eurotyre multiplie les actions pour son r\u00e9seau"},"content":{"rendered":"

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DECISION ATELIER<\/h4>\n

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Eurotyre multiplie les actions pour son r\u00e9seau<\/a><\/h1>\n<\/div>\n
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Retrouvez l’article sur le site DECISION ATELIER : <\/strong><\/p>\n

Eurotyre multiplie les actions pour son r\u00e9seau<\/a><\/strong><\/p>\n<\/div>\n

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Tout au long de l’ann\u00e9e 2021 le r\u00e9seau Eurotyre, filiale de Continental, a privil\u00e9gi\u00e9 la digitalisation, sa politique commerciale, ainsi que le d\u00e9ploiement de solutions marketing en local.<\/p>\n

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\u00a9 Eurotyre<\/p><\/div>\n

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En 2019, Eurotyre a franchi le cap des 200 magasins. Aujourd’hui, le r\u00e9seau en compte 220, avec une croissance annuelle de quinze \u00e0 vingt nouveaux adh\u00e9rents. Pour poursuivre le d\u00e9veloppement de son maillage, l’enseigne a acc\u00e9l\u00e9r\u00e9 la digitalisation de ses points de vente. Eurotyre ContiClub a \u00e9galement accompagn\u00e9 son r\u00e9seau dans la formation, notamment aux nouvelles motorisations et aux nouvelles technologies.<\/p>\n

Formations et recrutement<\/h2>\n

Pour Franck Mathieu, directeur de l’enseigne Eurotyre ContiClub, la formation est l’une des grandes priorit\u00e9s et, avec elle, la mont\u00e9e en comp\u00e9tences des adh\u00e9rents. Les \u00e9quipes du r\u00e9seau font un travail de recensement de leurs besoins en certification, en e-learning et en pr\u00e9sentiel. Des formations comme la prise en charge des v\u00e9hicules \u00e9lectriques et hybrides, la prise en charge pneumatiques, avec \u00e0 chaque session environ deux, trois ou quatre techniciens, sont organis\u00e9es en partenariat avec Daf Conseil\u00a0via<\/em>\u00a0la Conti Academy. Les formations telles que la r\u00e9vision constructeur, la climatisation, ou encore la formation continue sont \u00e9galement dispens\u00e9es. Sans oublier le m\u00e9tier de vendeur de pneus et devis en ligne. Des formations en ligne avec Wyz comprennent vingt modules de formation et certifications. Les adh\u00e9rents b\u00e9n\u00e9ficient par ailleurs de conseils sur la gestion juridique et \u00e9conomique de leur centre, par le billet du Syndicat des professionnels du pneu.<\/p>\n

Quant au volet recrutement, Franck Mathieu souligne deux leviers\u00a0: la visibilit\u00e9 sur les r\u00e9seaux sociaux, avec la possibilit\u00e9 d’envoyer une candidature spontan\u00e9e, ainsi que la pr\u00e9sence de six conseillers sur le terrain. Ces derniers ont deux missions\u00a0: \u00eatre les relais des op\u00e9rations, assister et accompagner les adh\u00e9rents. Ils consacrent 25\u00a0% de leur temps \u00e0 faire de la prospection de clients, \u00e0 s’occuper de la prise de contact ou encore de la pr\u00e9sentation du concept, afin de convertir dix \u00e0 quinze nouveaux adh\u00e9rents chaque ann\u00e9e. La priorit\u00e9 est aussi de garder les adh\u00e9rents et les accompagner du mieux.<\/p>\n

\u00catre pr\u00eat pour demain<\/h2>\n

Franck Mathieu se dit\u00a0\u00ab<\/em>\u00a0serein<\/em>\u00a0\u00bb pour l’avenir et entend poursuivre la croissance du r\u00e9seau. Afin de recruter de nouveaux adh\u00e9rents et les fid\u00e9liser, Eurotyre a mis en place des aides pour l’investissement de mat\u00e9riel num\u00e9rique pour l’activit\u00e9 du site. Il a \u00e9galement mis en place la possibilit\u00e9 d’\u00e9diter un devis en ligne pour le client particulier, comme professionnel. Le r\u00e9seau met aussi \u00e0 disposition des nouveaux outils, comme les plateformes marketing web ou encore intranet. Il programme \u00e9galement des visites digitalis\u00e9es, suivies de visites physiques des conseillers r\u00e9seau. Enfin, le r\u00e9seau propose de g\u00e9rer la visibilit\u00e9 en ligne, g\u00e9rer l’e-r\u00e9putation et \u00e0 mieux communiquer au local\u00a0via<\/em>\u00a0Google My Business.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text] DECISION ATELIER Eurotyre multiplie les actions pour son r\u00e9seau   Retrouvez l’article sur le site DECISION ATELIER : Eurotyre multiplie les actions pour son r\u00e9seau   Tout au long de l’ann\u00e9e 2021 le r\u00e9seau Eurotyre, filiale de Continental, a privil\u00e9gi\u00e9 la digitalisation, sa politique commerciale, ainsi que le d\u00e9ploiement de solutions marketing en local.…<\/p>\n","protected":false},"author":5,"featured_media":12477,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[6,25],"tags":[],"class_list":["post-12476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu","category-parution-presse","category-6","category-25","description-off"],"yoast_head":"\nDECISION ATELIER - Eurotyre multiplie les actions pour son r\u00e9seau | WYZ Group, des solutions digitales au c\u0153ur de l\u2019Apr\u00e8s-vente automobile\u200b<\/title>\n<meta name=\"description\" content=\"WYZ Group vous propose des outils web innovants incluant l'ensemble des flux de vos partenaires manufacturiers ainsi qu'une solution de d\u00e9pannage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wyzgroup.com\/actualite\/decision-atelier-eurotyre-multiplie-les-actions-pour-son-reseau\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DECISION ATELIER - 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